Privacy Policy

1. Introduction

Welcome to Tarot Chats ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our tarot reading platform at tarotchats.com.

2. Information We Collect

2.1 Phone Number (Your Private Membership ID)

Your phone number serves as your private membership ID. We collect your phone number to:

• Authenticate your account and provide secure access
• Save your readings, favorites, and preferences
• Enable you to resume readings across devices
• Send service-related notifications (if you opt-in)

Important: Your phone number is your private membership ID - it's never shared, sold for 3rd party marketing, or used for unsolicited marketing purposes.

2.2 Reading Data

We store your reading history, including:

• Questions you ask our tarot readers
• Cards drawn during your readings
• Reader interpretations and guidance
• Reading timestamps and reader selections
• Readings you've marked as favorites

2.3 Usage Information

We automatically collect certain information about your device and how you interact with our service:

• Device type, browser type, and operating system
• IP address and general location (country/region)
• Pages visited and features used
• Time and date of visits

2.4 Cookies and Tracking

We and our service providers (including Google) use cookies, web beacons, mobile advertising identifiers (such as Apple's IDFA and Google's Advertising ID), local storage, and similar tracking technologies to operate the service, remember your preferences, measure performance, and serve relevant advertising. Third-party advertising partners, including Google, may use the DoubleClick cookie and similar identifiers to serve ads based on your prior visits to our site or other sites and apps. You can control or opt out of these technologies as described in Section 4 below.

3. How We Use Your Information

We use your information to:

• Provide and maintain our tarot reading services
• Generate personalized readings from our mystical readers
• Save your reading history and preferences
• Send you service notifications (with your consent)
• Analyze usage patterns to improve our platform
• Detect and prevent fraud or abuse
• Comply with legal obligations

4. Third-Party Services

4.1 AI Processing (Anthropic Claude)

We use Anthropic's Claude AI to generate personalized tarot interpretations. Your questions and reading context are sent to Anthropic's servers for processing. Anthropic's privacy policy applies to this processing.

4.2 Database Hosting (Neon PostgreSQL)

Your data is stored securely on Neon's PostgreSQL database infrastructure. Neon provides enterprise-grade security and encryption.

4.3 Analytics (Google Analytics)

We use Google Analytics to understand how visitors use our site. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

4.4 Advertising (Google AdSense)

We use Google AdSense to display advertisements on our website. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads to you based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our site and other sites on the Internet.

You can opt out of personalized advertising by:

• Visiting Google's Ads Settings
• Visiting www.aboutads.info/choices (Digital Advertising Alliance)
• Visiting optout.networkadvertising.org (Network Advertising Initiative)
• Visiting www.youronlinechoices.com (European Interactive Digital Advertising Alliance)

For more information about how Google uses data from sites or apps that use its services, please review Google's Privacy & Terms page.

4.5 Mobile Advertising (Google AdMob)

Our mobile applications use Google AdMob to display advertisements. AdMob may collect and use your device's mobile advertising identifier (Apple's IDFA on iOS, Google's Advertising ID on Android), approximate location, IP address, and information about your device and how you interact with ads in order to serve and measure advertising.

You can control mobile advertising by:

• iOS: Settings → Privacy & Security → Tracking → turn off "Allow Apps to Request to Track," and Settings → Privacy & Security → Apple Advertising → turn off Personalized Ads.
• Android: Settings → Google → Ads → "Delete advertising ID" or "Opt out of Ads Personalization."

See Google's AdMob privacy notice for more details.

4.6 Payment Processing (Stripe)

Premium subscription payments and credit purchases are processed by Stripe. We do not store your full credit card number on our servers. Stripe handles all payment information in accordance with PCI-DSS standards and its own privacy policy at stripe.com/privacy.

4.7 AI-Assisted Content

Every blog and editorial article on Tarot Chats is researched, written, fact-checked, and approved by a real human editor on the Tarot Chats Editorial Team before publication - assisted with AI for first drafts, then heavily rewritten and reviewed by people. See our Editorial Standards for the full process. Tarot reading interpretations within the app are generated in real time by Anthropic's Claude AI based on the cards you draw and the question you ask. We do not use your reading content to train third-party AI models.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

• Encrypted data transmission (HTTPS/TLS)
• Secure database storage with access controls
• Regular security assessments
• Limited employee access to personal data

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your account and associated data
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a portable format

To exercise these rights, please contact us at Contact@tarotchats.com.

6a. Your Rights Under the GDPR (EU / UK Residents)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and UK GDPR give you the following rights with respect to your personal data:

• Right of access - to request a copy of the personal data we hold about you.
• Right to rectification - to correct inaccurate or incomplete data.
• Right to erasure ("right to be forgotten") - to request deletion of your data.
• Right to restrict processing - to limit how we use your data.
• Right to data portability - to receive your data in a structured, machine-readable format.
• Right to object - including the right to object to processing for direct marketing or based on legitimate interests.
• Right to withdraw consent - where we rely on consent (such as for personalized advertising or marketing emails), you may withdraw it at any time.
• Right to lodge a complaint - with your local data protection supervisory authority.

Our legal bases for processing include performance of our contract with you (providing the service), our legitimate interests (improving and securing the service), your consent (for marketing and personalized advertising), and compliance with legal obligations. To exercise any of these rights, contact us at Contact@tarotchats.com.

6b. Your Rights Under the CCPA / CPRA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the following rights:

• Right to know what personal information we collect, use, disclose, and (where applicable) share.
• Right to delete personal information we have collected about you.
• Right to correct inaccurate personal information.
• Right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
• Right to limit the use of sensitive personal information.
• Right to non-discrimination for exercising these rights.

We do not sell your personal information for money. However, our use of advertising cookies (such as those used by Google AdSense and AdMob) may qualify as "sharing" for cross-context behavioral advertising under California law. You can opt out at any time using the methods described in Section 4.4 and 4.5 above, or by emailing us at Contact@tarotchats.com with the subject line "Do Not Sell or Share My Personal Information."

7. Marketing Communications

With your consent, we may send you:

• Free daily horoscope updates
• Reader insights and guidance
• Special offers and promotions
• Service updates and new features

You can opt-out of marketing communications at any time through your Settings page or by clicking "unsubscribe" in any email.

8. Children's Privacy

Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our service, you consent to such transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our service after any modifications indicates your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: Contact@tarotchats.com

Website: tarotchats.com